Simple Price $159.00

What you get
Unless specified, the standard shoot will include edited photos of the front and back exterior and the major rooms such as living room, dining room, family room, kitchen, master bedroom,  bedrooms and bathrooms. Powder rooms, small bathrooms, utility rooms or garages are not a shooting priority unless you give direction otherwise. You will always receive the required number of photos to show the property. Drone photos available on request. Terms & Conditions

Flash/Fusion
My vision for effective real estate photography centers on quality images inspired from publications like Architectural Digest and Interiors. The goal is to create the best lighting, capture the home’s true colors and highlights for the purpose of real estate sales.

To do this I use a technique called Flash/Fusion photography. A specialized architectural photography concept that blends the room’s natural light with the artificial light of small flashes.

First, I shoot a series of photos of the room, changing the exposure of each frame from light to dark, followed by a single photo using small flashes. On average, I take 6 shots to create one final image.

Back at my computer, the first series of  natural light shots are  “fused” into one image very similar to an HDR image. This Fused image creates the natural tone and feel of the room.  The single Flash shot is then blended with the Fused image to add detail and color accuracy to the final image. Together this whole series of photos transform what may be a dark, shadowy room with blown out windows and inconsistent colors into a bright, uplifting image, that remains faithful to how the room looked to the eye. And more importantly, appealing to the viewer!

FAQ for Real Estate Photography

Is the quality of the photos guaranteed?
Absolutely! If you are unsatisfied with the finished product, I will refund your purchase price. Yes, it’s that simple.

What exactly is Real Estate Photography?
Real estate photography is a branch of architectural photography that strives to accurately capture the layout and character of a residence to visually market to the widest pool of buyers.
Unlike pure architectural photography which highlights shape, structure and artistic lines, real estate photography expresses the shape and size of the room and its context within the whole home.
Interior photography, also a branch of architectural photography, focuses on contents, accents, textures and objects in a room― sofas, lamps, rugs, artwork― and how these design elements  coordinate within the room.

Why does good photography matter?
We live in a visual world, intensified by the Internet. From your local MLS and Realtor.com to your own brokerage, buyers can search every area listing for their next home. Sameness can set in. Great photos stand out in a crowded marketplace.
As your photographer, my emphasis is to create engaging and attractive photos that draw viewers attention to the room. This approach offers a sense of not only how the home is laid out, but also the experience of living in the space.

What is HDR photography?
HDR or High Dynamic Range Photography is quite a popular photography technique today with many champions and many critics. Technically, HDR is a post-processing technique that requires a series of photographs of identical shots taken at different levels of exposure, then blended together through a process called “tone mapping,” which captures the full spectrum of brightness in the image.
All cameras, expensive or not, do not have the capacity to “see” the full range of brightness that the human eye sees. Compare the sound of a Casio keyboard to a Steinway Grand Piano, and you’ll understand this loss of brightness. An excellent explanation follows:
Wikipedia – High Dynamic Range Photography

Can’t I just use my iPhone?
Yes you can, and many people do. And, under right circumstances, which are rare, your iPhone can produce an acceptable image, but it will be severely limited in scope and lighting. To shoot an entire home, inside and out, and capture color range, details or special angles requires a robust professional camera with specialized wide-angle lens and expertise in shooting techniques like flash/fusion.

Can you Photoshop out that crack in the wall?
I sure can, but I won’t! For obvious legal and ethical reasons I will not use Photoshop to erase a permanent physical feature of the property, including outside items like a telephone pole. Buyers expect photography of the home and the actual home to match. Misrepresentation is a slippery slope. Your brokerage manager or the local real estate association are excellent sources for guidelines, if you have questions.

Who pays for the Real Estate Photographer?
Typically, the listing agent pays for the photography, but that’s not always the case. It may depend on the agent’s marketing plan for the property. Of course, a seller can always request professional photography and, frankly, should do so.

Do I get to choose the photos for processing & finishing?
Unfortunately, no. Due to the high volume of photos I take for each shoot, there’s no efficient way to share and select photos in a timely fashion. What’s more, the flash-fusion technique doesn’t lend itself to preview which photos are appropriate for my finishing. Hey, remember the guarantee! You are going to love the finished product or you pay nothing.

How do I get my photos?
Your photos will be delivered electronically via a download email link in JPEG format.

When do I get my photos?
Unless otherwise noted, the following business day.

What’s the difference between the MLS and Print Size files?
The MLS files are quite small JPEG files that have been sized specifically to match common MLS standards and compressed to load quickly on the web.
Print-size files are much larger JPEG files. Print files are always large enough to print extremely well on an 8.5 by 11-inch piece of paper. However, I can provide you with whatever files you might need.
Do you upload the photos directly to the MLS?
Unfortunately I cannot. I am not a licensed Realtor and do not have access to the MLS.

How can I use the photos?
Under our terms, the photos can be used only for the sale of the property. Because neither the current homeowner (the seller) nor the buyer will be signing a Location Release Agreement, neither you nor I have the right to use or sell the photos for any purpose outside of the realm of real estate. As the photographer, I retain all ownership of the photos, and the right to use the photos for self promotion as a Real Estate Photographer.

Is Real Estate Photography expensive?
Expensive is a relative term, so it must be measured in the context of what it’s worth to present your listing in the best possible manner. While there are certainly less expensive photographers in our market, and taking your own photos is the least expensive option of all, I guarantee with every job that if you are not completely satisfied and felt you’ve received your money’s worth in professional photography that you are due a full refund.

How should we prepare the home for the shoot?
At a minimum, the house should look clean and organized. De-cluttering mantles and countertops of personal items go a long way to making a home look open and inviting. Smaller things like removing visible garbage cans can also make the house look cleaner. Bright, artificially colored packaging, like on cereal boxes and shampoo bottles are also very distracting to the eye. Perhaps most important, check to ensure every (and I mean EVERY) light fixture in the home turns on with a working light bulb. It can make a huge difference.

The following is a basic guideline to prepare a home for photography:
Interior

• Turn on all interior lights
• De-clutter or organize mantles, shelves and tabletops
• Remove or minimize personal photos and memorabilia
• Clear off counter tops in kitchen and bathroom areas
• Remove photos, notes and papers from the refrigerator
• Turn ceiling fans and televisions off
• Make all beds and tidy bathrooms
• Remove piles of newspaper and magazines
• Tuck trash cans out of view in a closet or cupboard
• Contain pets in the garage or out of sight

Exterior

• Remove all vehicles from driveways and from in front of the house
• Remove all garden tools including hoses and sprinklers
• Mow and rake yard
• Move garbage cans out of sight
• Sweep driveways, sidewalks and patios

My seller wants their dog in the photos.  What do I say?
Absolutely not! While many buyers love pets as much as you and I, some do not. It’s always best to keep the focus on the home.

Will professional real estate photography guarantee a better sale?
I wish I could say it would. But there are so many variables involved in what it takes to sell a home that it’s almost impossible to say what exactly closes the deal. However, there are some very interesting statistics that make a strong case for hiring a professional photographer.

Terms & Conditions

Scheduling

• Please contact Kelly Sires Photography at 727-729-1098, [email protected] to request an appointment.
• Locations outside a 30 mile radius of Sun City Center Florida will be may be subject to travel expenses.

Payment

• Payment is due at the time of appointment.
• Most Zelle, Cash App & PayPal accepted.

The Shoot

• The shoot is dependent upon weather permitting.
• The Agent or Representative of the Agent must be present at the time of the shoot to give access to the home and to discuss any special considerations such as what should be included or excluded in photos.
• Unless specified, the standard shoot will include the front and back exterior and the major rooms such as living room, dining room, family room, kitchen, master bedroom,  bedrooms and bathrooms. Powder rooms, small bathrooms, utility rooms or garages are not a shooting priority unless you give direction otherwise.
• All properties will be shot AS IS. If the property is not properly cleaned or staged, I (the Photographer) will make a reasonable effort to create the most aesthetically pleasing and uncluttered photographs possible.

Post Production

• I (the Photographer) will have sole discretion to select the images for finish and delivery.
• Only the selected photos will be processed for finished delivery.
• Digital photo manipulation (i.e. “photoshopping”) is not included.

Delivery

• Images will be delivered electronically via email and/or web link by the following business day, unless otherwise specified.
• Finished photos will be delivered in JPEG format.

Cancellation

• If cancellation or rescheduling is necessary, please give 24 hours notice. 

Photo Rights and Usage

• All images are copyrighted to Kelly Sires Photography. Images produced for an agent or broker (referred to as Agent) may be used by the Agent and Agent’s Parent Company, in accordance with local MLS rules, exclusively for the marketing of the active listing property. Any usage of the images beyond these purposes by the Agent, Agent’s Parent Company, Homeowner or any third party is strictly prohibited unless approved in writing by the Photographer (Kelly Sires Photography).